We eat, sleep and breathe beauty. We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn't our job—it's our passion.LEARN MORE ABOUT JOICO
Think your hair is a lost cause? Meet damaged hair's hero. K-PAK's multi-action formulas feature megadoses of our revolutionary Bio-Advanced PeptideTM and Quadramine® complexes—the most powerful reconstructive technologies known to hair—to repair and strengthen hair precisely where it needs it, when it needs it.VIEW K-PAK PRODUCTS
Having trouble keeping color vibrant and healthy looking? Put it on lockdown. K-PAK Color Therapy deeply locks in vibrancy and moisture while locking out fading and damage thanks to our advanced Quadraßond Peptide Complex® of peptides, African Manketti Oil and Argan Oil, which repairs and seals hair's outer protective layer.VIEW K-PAK Color Therapy PRODUCTS
Just a little off balance? Bring it back. With just the right amount of conditioning and protection, our classic Daily Care formulas bring normal-to-dry and normal-to-oily hair back into healthy, beautiful balance.VIEW Daily Care PRODUCTS
Long-lasting, frizz-free smoothness without a chemical process? Yes! Smooth Cure's ingenious sulfAte-free formulas deliver up to 72 hours of dramatically soft, smooth, manageable hair thanks to our formaldehyde- free Kerashield ComplexTM of Keratin, Brazil Nut Oil and Tucuma Butter, which safely tames and strengthens all hair types—from fine to coarse— without harsh, harmful chemicals.VIEW Smooth Cure PRODUCTS
Bulk up without gaining weight? Try the skinny hair miracle. Body Luxe's body-boosting formulas plump up fine, limp hair with our zero-weight Oat Protein Complex,TM which thickens and volumizes skinny strands without adding an ounce.VIEW Body Luxe PRODUCTS
Just one level of fade protection? Discover full coverage color insurance. Sulfate-free Color Endure keeps color true to hue with our triple-threat Multi-spectrum Defense Complex,TM a mega complex of fade-defying Green Tea, antioxidants and UV protectors that fight both the physical and environmental factors that can cause fading and tonal change.VIEW Color Endure PRODUCTS
Thirsty hair? Quench it! Moisture Recovery's water-loving formulas deeply quench dry, dehydrated hair with our bio-diverse Hydramine sea Complex,TM where botanicals and amino acids from the sea meet the richest, most nourishing botanical butters and oils found on land to transform even the most parched hair into a vision of softness and manageability.VIEW Moisture Recovery PRODUCTS
Joico® Curl gets to the root of all your curl issues with our exclusive triple-action CurlRepair Technology, which repairs, replenishes and perfects hair around-the-clock for scientifically proven results:
• Over 64% less breakage after just one use
• 3-day frizz protection, even in 90% humidity
• 65% softer curls
Style and substance? It's the only way we know.Our Style & Finish formulas feature the latest and greatest breakthroughs in hair care and styling technology to meet every styling challenge head on, while actually improving and maintaining the condition of your hair.VIEW Style & Finish PRODUCTS
That color appointment is still a few weeks out… but those telltale roots are right on time. The ultimate MacGyver solution? A few strategic passes of Tint Shot, our master-in-disguise root concealer that keeps grow-out under lock and key. With a flash-dry formula that’s humidity resistant and four custom-blended shades, this little can of brilliance not only blends the bad stuff in seconds, but actually fills in thinning areas to create the illusion of thicker, fuller hair.VIEW TINT SHOT PRODUCTS
Repair and protect hair as you color with Vero K-PAK Permanent Crème Color, the only permanent haircolor featuring award-winning K-PAK Reconstructor.
Vero K-PAK Chrome Demi-Permanent Crème Color
Experience the vibrancy and condition of Vero K-PAK’s permanent crème color in an ammonia-free, demi-permanent formula that lasts between four to eight weeks.
Bring back the glorious look and feel of youth with Vero K-PAK Age Defy, the first haircolor proven to reverse the four key signs of maturing hair.
The Age Defy permanent crème palette offers the largest selection of gray coverage shades on the market, plus three anti-aging must-haves in each tube of color: Softer, more manageable texture; Renewed luster and vibrancy; Top-of-the-line conditioning.
Discover a whole new spectrum of brilliant color with Vero K-PAK Color Intensity—our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos.
Use them straight from the tube, or mix and mingle shades to your heart’s content—the creative possibilities are endless!
Color so brilliant, it instantly restrengthens hair with up to twice the shine. Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing sine, color, longevity and overall healthier hair - guaranteed!VIEW LUMISHINE PRODUCTS
Staying true to your hue has never been easier now with Joico's Color Balance regimen of shampoos and conditioners.VIEW Color Balance PRODUCTS
Red hair is notoriously difficult to keep vibrant. Whether it's a sassy, fiery shade of cherry or a subtle, rich copper, one thing's for certain: red dyes exit the hair as quickly as they enter it.VIEW Color Infuse PRODUCTS
Launched in 2014, 'The Joi of Giving' campaign strives to connect the glamorous industries of fashion and beauty with charitable foundations. Since the programs launch, JOICO New Zealand has worked with one of the countries most renowned charities, The Starship Foundation. JOICO New Zealand's Christmas donation helps fund the national children's hospital, with a portion of the JOICO NZ's salon-only Christmas Gift Set sales contributed to the wonderful organisation.
Promoting JOICO New Zealand's partnership with The Starship Foundation, ambassador Jesinta Campbell once again lends her profile to the campaign, featuring in a gorgeous photography collection lensed by New Zealand export Tane Coffin.
Find out more about The Joi of Giving here.
At JOICO, we believe in success through knowledge, and this is reflected in our commitment to education. We offer two types of education programs: - Industry-leading product knowledge programs, so stylists can learn everything there is to know about the products they use every day. - Artistic programs to help stylists of all levels boost their skills and abilities, taking them to the next level of expertise, and making them even more valuable part of any team.READ MORE
JOICO is distributed throughout Australia & New Zealand by Sabre Corporation.
Email: firstname.lastname@example.org Customer Service: (09) 306 1200 Technical Hotline: 0800 456 426